Blog
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Trade Show Competition
As you gear up for the first day of your exhibition, there’s a lot to be excited about. The booth is set up, your fliers are printed, your sales team is wearing their custom matching polos. Now you worry about the competition.
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Biggest Trade Show Misconception
“We don’t do that kind of ‘barking.’ We’re a respectable business, and people know we make a high quality product, and we don’t need it. It’s not for us, bye.” And then he hung up. If it hadn’t just happened to me, I wouldn’t have believed it. That was the founder of a company that…
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Cutting Edge Lead Generation
The booth looks great, and so do your handouts. So does everyone else’s and that’s why you want to stand out. You want to do something different. Remember this: Different isn’t always better, but better is almost always better.
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Booth Location Strategies
It’s easy to blame poor trade show performance on a bad location, but is there even such a thing?
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Beyond the Trade Show Booth
You’ve registered the booth, printed all the hand-outs, set up the staging, and your sales representatives are ready to scan badges. So is every other company there. How do you plan to compete?
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Experiential Design for Trade Shows
“Tell me and I forget. Teach me and I remember. Involve me and I learn.” ~Benjamin Franklin He might as well have been talking about experiential marketing! If you can go beyond explaining your company to involving the conference’s attendees, then you’ll be much more effective at helping them remember why you’re different from all the rest.
