Blog

  • Trade Show Booth Presenter FAQ

    Trade Show Booth Presenter FAQ

    Free iPads, prize wheels, and branded t-shirts can’t compete with a professional in-booth presenter in their ability to:

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  • The One Trade Show Booth Idea That Towers Above the Rest

    The One Trade Show Booth Idea That Towers Above the Rest

    Introduction As a business exhibiting at a trade show, your primary goal is to generate high-quality leads that convert into customers and drive revenue growth. With so many booths vying for attention, it’s critical to implement a booth strategy that attracts prospects, educates them on your offering, and allows you to efficiently qualify the best…

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  • Trade Show Magic: How to Transform Your Business Instantly

    Trade Show Magic: How to Transform Your Business Instantly

    5 Unbelievable Ways You Can Boost Business With Trade Shows I. Introduction In the hustle and bustle of today’s digital age, it’s easy to overlook the impact of in-person events. Yet, there’s a hidden gem that’s been proven to catapult businesses to new heights overnight – trade shows. As an experienced event and marketing planner…

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  • What is Trade Show Marketing? An Explanation for Exhibit and Live Event Planners

    What is Trade Show Marketing? An Explanation for Exhibit and Live Event Planners

    Introduction Hey there, fellow exhibit and live event planners! Have you ever wondered what trade show marketing is all about? Well, you’re in the right place. As an experienced trade show exhibit planner specializing in B2B trade shows, I’m here to shed some light on this exciting field. Let’s dive in and explore the world…

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  • Uncover the Secrets to a Successful Trade Show – Your 2024 Guide

    Uncover the Secrets to a Successful Trade Show – Your 2024 Guide

    Introduction Welcome, fellow trade show planner, to the exciting world of trade shows! As an experienced event management specialist, I understand the importance of planning and executing a successful trade show booth exhibit. Trade shows offer a unique opportunity to showcase your company, network with industry professionals, and generate leads. In this guide, I will…

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  • Conferences & Trade Shows In The Time Of Covid

    Conferences & Trade Shows In The Time Of Covid

    Now What? Right now the world is going through something that nobody alive today has ever experienced. The effects of covid itself, and the measures we’re taking to address it, are rippling out into every life, business, and industry. Live events have been hit especially hard. Concerts, theater, comedy clubs, movie theaters, restaurants, and us…

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  • 10 Simple Tips to Have A Better Tradeshow

    10 Simple Tips to Have A Better Tradeshow

    Tradeshow Booth Design Isn’t The Only Thing To Consider Be welcoming. Make your booth inviting by removing tables that block people from getting into your booth. Simple is best. Avoid “visual clutter” and use one focal point and only three messages People love “freebies”. Be sure to have give-aways BUT to “get something” they have…

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  • Getting Specific

    Getting Specific

    I’ve traveled all over the world for work. Sometimes I rely on my client to arrange my ride to/from the airport which can be a nightmare. Too often the person giving me a ride would show up late, full of apologies. Years ago I was sharing my frustration with an old timer, and he gave…

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  • 3 Ways Trade Show Managers Say No To A Great Exhibit

    3 Ways Trade Show Managers Say No To A Great Exhibit

    Exhibiting at a trade show is a chance to create new opportunities, strengthen existing relationships, and fast-forward your company to success. As a company that specializes in making the most out of an exhibition, we (unfortunately) hear all sorts of ways that trade show managers wind up talking themselves out of a successful show. Here…

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